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Science of a Profitable Practice
The Science of a Profitable Practice is your go-to show to help you read your clients’ cues, so you can create programs, services, and memberships they’re excited to join. Hosted by Alyssa Bellisario, a digital product strategist and founder of Yes Lab, this podcast is where you’ll finally get clarity on why your clients hesitate, ghost, or pull back and what you can do about it.
Every episode blends practical, psychology-backed strategies with real-life lessons I’ve learned helping health and wellness businesses generate over half a million in sales. This podcast gets straight to what works, where practical tips meet real-world stories, and where you'll have the clarity and confidence to build a profitable practice.
Subscribe now and join a growing community of health and wellness professionals who are building practices that attract, serve, and keep the right clients.
Episodes
49 episodes
09. The #1 Mistake You Make When Naming Your Programs and Services
If your program name is confusing, your clients won’t buy even if your offer is strong.In this episode of Science of a Profitable Practice, we break down the psychology of naming and how the words you choose impact how your clie...
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08. Ditch the Jargon and Learn How to Simplify Your Marketing Message
Are you using words like perimenopause, metabolism, hormone balance, or nervous system regulation on your sales page?It might be costing you, clients.In this episode of Science of a Profitable Practice, we break down a co...
07. How Color Choices Impact Your Client's Decision to Enroll in Your Program
Does the color on your sales page affect conversions?Yes, and more than you think. 🎨In this episode of Science of a Profitable Practice, we break down how color psychology influences buying decisions among nutritionists, he...
06. What Clients Really Mean By "I Can't Afford It"
“It’s too expensive.”If you run a health or wellness business, you’ve heard this before. But most price objections aren’t actually about money; they’re about perceived risk.In this episode of Science of a Profitable Practice
05. How to Grow Your Business Without Customizing Your Program For Every Client
Love giving your clients personalized plans but feel stuck trading time for money?In this episode of Science of a Profitable Practice, we talk about why fully custom programs can quietly limit growth for nutritionists, health coac...
04. The Mental Blocks That Stop Clients From Starting Your Program
Ever had a client say they’re ready… and then never start?They nod on the call.They love the offer.They say, “This sounds exactly like what I need.”And then they disappear.In this episode of Science of a Profitable P...
03. Stop Trying to Build Know-Like-Trust (It's Outdated Advice)
Posting consistently but still hearing “I’ll think about it”?In this episode of Science of a Profitable Practice, we break down why the traditional know-like-trust approach often fails for nutritionists, health coaches, and wellness pra...
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02. The Science Behind Why Clients Hesitate, Stall, or Ghost You
What if your content isn’t the problem? Many nutritionists, health coaches, and wellness practitioners have the same experience: posts get likes, stories get replies, and DMs show interest… but very few people actually move forward...
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01. Science of a Profitable Practice with Alyssa Bellisario
This podcast is designed for nutritionists, health coaches, fitness professionals, and wellness practitioners who feel like they’re doing all the right things, posting content, offering consults, building funnels, but still dealing with ...
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#40: Reflecting on Season 1 and What's Coming For Season 2
Season one of Brilliant Ideas concludes with a heartfelt reflection on the journey from podcast creation to the valuable lessons learned from diverse solopreneur guests. This episode shares behind-the-scenes insights about the messy reality of ...
#39: Inside the Grant Writing Accelerator Course with Nicole Beatty: Why Students Keep Coming Back
Most online courses give students a quick win—and then get forgotten. Nicole Beatty’s Grant Writing Accelerator Course is different. It’s a program students keep coming back to, because it offers more than information. With templates, tools, an...
#38: Master Your Week with Kelly Leardon's Day-Batching System for Solopreneurs
Struggling to stay consistent and productive as a solopreneur? In this episode, Kelly Leardon shares her revolutionary approach to time management for entrepreneurs with ADHD or non-traditional thinking styles. She introduces a
#37: The Surprising Truth About Why Your Sales Page Isn’t Converting with Gina Whitehouse
Creating a successful digital product takes more than great content—it requires strategic copy that turns browsers into buyers. In this episode of Brilliant Ideas, Gina Whitehouse, conversion copywriter and host of the
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#36: How Samantha Brown Scaled Her Organizing Business into a Digital Product Empire
Ever wonder how entrepreneurs turn their skills into digital products that actually sell? In this episode, Samantha Brown shares her journey from professional organizer to founder of the Pro Organizers Academy, where she helps women buil...
#35: How to Escape the Superhero Mom Trap with Gillian Gabryluk
What if burnout isn’t about doing too much, but about doing too much of the wrong things?In this episode, I sit down with Gillian Gabryluk, health coach and founder of Sileo Coaching, to talk about what she calls a...
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#34: How to Use Vulnerability as a Branding Tool with Lisa Borin Miller
How can you share your personal story in your business without oversharing? In this powerful conversation, brand strategist Lisa Borin Miller, founder of Intentional Brand School, shares how to use vulnerability safely to...
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#33: Monica Tanner’s Secret to Strengthening Your Marriage While Growing Your Business
Ever felt pulled between your entrepreneurial ambitions and your marriage? That tension is exactly what we explore in this candid conversation with relationship coach Monica Tanner, who drops this game-changing perspective: "Your partner can be...
#32: How to Land Clients Quickly Using Lidia Axe’s TRUST Framework
Lidia Axe reveals that the key to landing coaching clients isn't endless social media posting, but leveraging your existing network through her TRUST framework. She shares her three-step process for turning warm leads into paying clients withou...
#31: How to Create a Million-Dollar Brand with Heather Schaefer
What if your brand isn't broken, it's just misunderstood? Heather Schaefer, the bold brand strategist, explains why most business owners are doing branding backwards and how to fix it.• Understanding the critical difference between bran...
#30: How to Find the Right Price for Your Digital Product Without Undervaluing Yourself
Ever find yourself stuck in pricing paralysis? You're not alone. In this candid, tough-love episode, I'm challenging the conventional wisdom around digital product pricing. While high-ticket offers have their place (particularly fo...
#29: Sales Funnels for Beginners: A Clear Path from Click to Customer
Sales funnels don't have to be complicated; they can be simple, guided paths that help people go from curiosity to purchase without feeling pushed. The key is creating a straightforward journey that builds relationships naturally, making the sa...
#28: A Beginner’s Guide to Website Analytics That Help Your Business Grow with Philippa Gamse
Navigating website analytics often feels like decoding a foreign language, full of charts, graphs, and numbers that seem important but leave most small business owners scratching their heads. What does all this data mean for your bo...
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#27: The Baby Biome First Foods Plan Course That’s Helping Parents Reverse Allergies with Kate Pope
Kate Pope is revolutionizing how parents think about introducing solid foods to their babies. As founder of Regenerative Cooking School and a Nutritional Therapy Practitioner, she's created the Baby Biome First Foods Plan—a program that's helpe...
#26: Break the Starving Artist Narrative Through Authentic Storytelling with Kendall Cherry
Kendall Cherry, ghostwriter for multi-million dollar startups, shares transformative insights on overcoming the fear of selling through authentic storytelling, addressing the guilt that keeps many entrepreneurs from effectively marketing their ...
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#25: How Renee Moten Built a 20,000+ Community Around Knee Pain Relief
Renee shares how she transformed her personal knee pain journey into a thriving business that helps thousands of women worldwide regain mobility and freedom from pain. She reveals the simple strategy that grew her email list to over 20,000 peop...
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