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Brilliant Ideas
If you've ever caught yourself thinking, “What if this idea could actually work?”. You're in the right place. This is the podcast where I chat with solopreneurs who’ve taken their ideas from “hmm, what if?” to “wow, look at this!”—and turned them into successful courses, memberships, and eBooks.
I'm your host, Alyssa Bellisario—a Professor turned Digital Product Strategist. I help you break down your brilliant ideas into profitable courses, memberships, and eBooks, while teaching you how to build automation funnels that can scale your business to consistent $20K months with a lot less stress. Tune in, get inspired, and see why hundreds of solopreneurs trust me for expert guidance on everything from digital products, AI, curriculum designing, list building, selling strategies, sales funnels, automations, and launch tactics that drive results.
Whether you're at the beginning stages of creating your course, membership, or eBook, or are looking to take your business to the next level, each episode is designed to help you take immediate action and guide you toward your next step.
Brilliant Ideas
#21: Turning Ideas into Action: The Psychology Behind Goal Setting with Debi Kinney
Ever catch yourself endlessly planning that digital product without actually building it? You're not alone. In this candid conversation with goal coach Debi, we uncover why so many brilliant ideas never make it past the Google Doc stage—and exactly how to break that cycle.
Debi reveals the four psychological barriers keeping you stuck: fear of judgment, lack of clarity about your concept, knowledge gaps in implementation, and the perfectionism trap that tells you everything must be flawless before launch. She explains why "done is better than perfect" isn't just a cute saying but the fundamental mindset shift needed to actually complete your course, membership, or ebook.
The conversation takes a practical turn as Debi shares her SMARTER goals framework that builds on the traditional approach by adding Evaluation and Reward—critical components for maintaining momentum. Rather than setting goals and forgetting them, this system keeps priorities top of mind through daily, manageable actions. You'll learn her exact method for prioritizing tasks (hint: time-sensitive and money-making activities always come first) and how breaking massive projects into their smallest components transforms overwhelming ideas into doable steps.
Perhaps most refreshingly, Debi advocates for the "throw spaghetti at the wall" approach—especially for newer entrepreneurs still discovering what resonates with their audience. By putting ideas out in different formats and seeing what sticks, you gather invaluable market data while making actual progress instead of endless planning.
Ready to finally finish what you've started? Download Debi’s free Got Goals Workbook at hellocoaching.info and start taking those small, consistent steps that compound into completed projects and profit.
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