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Science of a Profitable Practice
The Science of a Profitable Practice is your go-to show to help you read your clients’ cues, so you can create programs, services, and memberships they’re excited to join. Hosted by Alyssa Bellisario, a digital product strategist and founder of Yes Lab, this podcast is where you’ll finally get clarity on why your clients hesitate, ghost, or pull back and what you can do about it.
Every episode blends practical, psychology-backed strategies with real-life lessons I’ve learned helping health and wellness businesses generate over half a million in sales. This podcast gets straight to what works, where practical tips meet real-world stories, and where you'll have the clarity and confidence to build a profitable practice.
Subscribe now and join a growing community of health and wellness professionals who are building practices that attract, serve, and keep the right clients.
Science of a Profitable Practice
04. The Mental Blocks That Stop Clients From Starting Your Program
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Ever had a client say they’re ready… and then never start?
They nod on the call.
They love the offer.
They say, “This sounds exactly like what I need.”
And then they disappear.
In this episode of Science of a Profitable Practice, we break down the four hidden mental blocks that stop clients from moving forward even when they genuinely want the help.
For many nutritionists, health coaches, and wellness practitioners, the issue isn’t pricing, content, or visibility. It’s what clients imagine in their heads before they commit: how hard it will be, whether they’ll fail again, if it fits who they are, and how exhausted they already feel from trying everything else.
You’ll hear a new way to look at hesitation and how small shifts in your program design and messaging can make starting feel lighter, safer, and more realistic for your clients.
This episode explores:
- Why clients often overestimate the effort your program requires
- How fear of personal failure affects enrollment decisions
- What happens when an offer clashes with someone’s identity
- Why decision fatigue stops people right before they commit
If you’re a health or wellness professional who gets interest but inconsistent enrollments, this conversation will help you understand what’s really happening in your client’s mind and how to make the next step feel easier to say yes to.
Follow Science of a Profitable Practice for simple, psychology-backed strategies to grow a more profitable health or wellness business.
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Learn how to apply the 6 psychological triggers of influence to attract the right clients into your business.
Ways to Work With Me
1. Get a quick-fire audit that shows you exactly why your offer isn't attracting the right people and how to fix it fast.
2. A done-with-you, high-touch service where we don’t just diagnose the problems, we help you rebuild your entire offer.
3. You bring the offer and copy. We'll map the layout, structure, and colour strategy so your designer (or DIY self) knows exactly what to build.
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