Brilliant Ideas

#38: Master Your Week with Kelly Leardon's Day-Batching System for Solopreneurs

• Alyssa Bellisario • Season 1 • Episode 38

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Struggling to stay consistent and productive as a solopreneur? In this episode, Kelly Leardon shares her revolutionary approach to time management for entrepreneurs with ADHD or non-traditional thinking styles. She introduces a day-batching system and her Work Hard, Play Hard, Rest Hard framework, helping small business owners achieve follow-through without burnout.

Key highlights from the episode include:

  • Why traditional productivity systems fail solopreneurs—they were designed for corporate environments, not entrepreneurial brains
  • Why lack of follow-through isn’t a character flaw, but a result of running your business on reaction instead of rhythms
  • Theme days (Admin, Content, Growth, Deep Work, CEO) that provide structure without triggering rebellion against rigid schedules
  • The bathtub analogy: consistently filling your sales pipeline requires dedicated weekly attention
  • Seasonal flexibility: why women entrepreneurs need adaptable systems to match life’s changing demands
  • Weekend recovery is non-negotiable: Saturday for play, Sunday for complete rest
  • The fundamental truth: your business will never outgrow the systems you put in place

If you’ve struggled with productivity, follow-through, or burnout, this episode gives you practical strategies to organize your week, protect your energy, and finally make your systems stick.

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Kelly:

But when you have a brain that doesn't function, like all of the New York Times bestselling productivity books, you are left feeling horrible about yourself because you know all that you should be doing, but you can't get yourself to do it.

Alyssa:

Welcome to Brilliant Ideas, the podcast that takes you behind the scenes of some of the most inspiring digital products created by solopreneurs just like you. I'm your host, alyssa, a digital product strategist who helps subject matter experts grow their business with online courses, memberships, coaching programs and eBooks. If you're a solopreneur with dreams of packaging your expertise into a profitable digital product, then this is the podcast for you. Expect honest conversations of how they started, the obstacles they overcame, lessons learned the hard way and who faced the same fears, doubts and challenges you're experiencing, from unexpected surprises to breakthrough moments and everything in between. Tune in, get inspired and let's spark your next big, brilliant idea. What if the hardest part of growing your business isn't creating systems or setting up strategies, but it's actually following through with them?

Alyssa:

This week on Brilliant Ideas, I'm joined by Kelly Lierden. She is a certified director of operations and she helps small business owners, many of whom have ADHD or brains that work differently, master their time, structure their weeks and finally stick with the systems they've invested in. In this episode, kelly shares why follow-through is such a challenge for so many solopreneurs and what's really happening behind the scenes. When even the best systems feel impossible to maintain. She introduces her unique concept of batching your days instead of your tasks and explains why this approach works so well for business owners who are juggling multiple priorities. We also dive into the biggest shift you can make right now to free up your time and create more focus in your week without losing momentum or income. If you ever wondered why you can't seem to stay consistent with the systems you've built, free up your time and create more focus in your week without losing momentum or income. If you ever wondered why you can't seem to stay consistent with the systems you've built or why managing your business feels like a constant uphill battle, this conversation with Kelly will give you practical tools and perspective to make things feel lighter and more doable.

Alyssa:

Let's get started. Welcome to the show, kelly. Thank you so much for being here. Appreciate you. Thank you for having me.

Alyssa:

You know it's great because I think so many solopreneurs can relate to this conversation that we're going to have today, especially if they've been diagnosed with ADHD or maybe that they suspect they might have it, or that they're aware that their brain might work differently than what society thinks. It's kind of like what your normal brain should look like, and even if you don't have ADHD. I think every solopreneur that I've met, including myself, has a million ideas. We have we're balancing a lot of clients, we have a lot of deadlines and family obligations at the same time, so there's a lot, I think, in a solopreneur. There's a lot going on in our business and it can feel like we're constantly battling against ourselves, even if we have kind of a great system or a strategy in place and sticking with that, I'd say, is one of the hardest parts. And so, in your perspective, why do you think, why is follow through such a challenge for so many solopreneurs, and how can they start changing it to make their lives a little bit easier to work with?

Kelly:

Whether someone has ADHD diagnosed, undiagnosed mom brain, if people are perimenopause brain, you know what? I think that in working with small business owners for 20 plus years, there's a common thread amongst us and typically what I find is our brains don't operate the way other people's brains do. A lot of times that's a great thing. Sometimes it hurts us and one of the ways that that can present itself our maybe neurodivergent. I don't really love that term, but I'll just use it because people will know what I'm talking about. It can work against us in relation to our business. So how it works for us is we tend to be visionaries. We've got lots of great ideas. We get really excited about things. We typically are pretty risk tolerant. Those are all beautiful ways that serve our business really well. How it shows up that can be a detriment to us is lack of follow through. We might not call it that. It can look like a lot of unfinished projects. It can look like abandoned business ideas. It can look like I bought 47 courses and didn't finish any of them. Oh, look, a new course, I want to buy that. So it's. I don't love trying to put people in buckets. I look a new course, I want to buy that. So it's. I don't love trying to put people in buckets. I'm painting with a broad brush, but I think some people will hear themselves in what I'm saying.

Kelly:

I certainly fall into that category as well, and we're drowning in ideas and open tabs to do lists. We don't have structure. I think that's one of the things that draws us to owning our own business is we get to call the shots. We get to wake up when we want, sit down at our desk when we want, but we can also find that we are ping-ponging between tasks all day and we're never finished. This looks like you lay down at night and you think to yourself I was busy all day, nonstop, but when I'm trying to think about what I did, I can't even remember what all I did, and so follow through feels really hard, and a lot of times that comes from we're running our business on reaction instead of on rhythms, rituals and systems, and so we cross five things off our to-do list but then we add nine more We've got. We can never shut down our computer because we've got 73 open tabs. All of our tasks just feel the same in our head. They're very equal, so we just work on whatever comes flying at us on any given day and how we start changing, that is, building rhythms or rituals into our days and weeks, so we know what task belongs where we don't have to hold so much in our head at one time.

Kelly:

A lot of times the quote unquote lack of follow through or abandoned things, or so many open tabs and open projects, it's because things don't have a home to live in. We're carrying so much in our head at one time, and especially with women, where our brains are very integrated. We're paying our tax bill, but we're also texting the teacher from school, while we're thinking about what's for dinner tonight, while we're like, oh, I need to go move the laundry over. So our brains are capable of just all of this integrated thought, but it works against us because we sit down to work. I need to work on my newsletter. Oh, no wait, I want to finish that course. I was thinking, oh, my word, I have to text so-and-so, and so it's like we're just bouncing, bouncing, bouncing, right, and so I obviously have theme days that I teach my clients, which includes a rhythm to your day.

Kelly:

So for me, being somebody who I buck at structure, I needed to create a system for running my business that would allow it to grow and flourish, but also where it wouldn't cause me to feel rebellious. Cause I have tried walking to Barnes and Noble, pick up a time management book. I guarantee you I've read it any bestseller book. But the problem is most of those time management systems were created by men for men in corporate America, and then we try to make our entrepreneurial brain fit into that system. Time diaries, which that just gives me a panic attack. I'm like, oh my gosh, I'm three minutes behind now. I'm 14 minutes behind the whole day. I cannot do that. Any book where the first chapter is keep a diary of how you spend each minute, I'm like you are not for me. You don't understand my brain. So the lack of follow through is real. But it's basically adopting systems that we can work inside of.

Kelly:

I need a system that I won't buck, that will allow me to get the important things done in my day, but also which doesn't feel so restrictive that I'm watching the clock constantly or it's got no flexibility to it. So I think, think, alyssa, you're a certified OBM. If I'm not mistaken, I'm a certified director of ops, so very similar. And so the bad thing when Walk Like Warriors was growing was. I know up here all the things that make a business healthy and strong, but when you have a brain that doesn't function, like all of the New York Times bestselling productivity books, you are left feeling horrible about yourself because you know all that you should be doing, but you can't get yourself to do it. And so I tried 18 different systems in a couple of months before I was like, well, I'm going to capture this thing like this, I'm going to do this like this, and all of a sudden, my time mastery system was born and I was ashamed to share it with my coaching clients because I'm like this is so infantile, like I'm afraid to tell people how I'm actually managing my business. But I shared it with one and then she had all the success.

Kelly:

So the lack of follow through is really not our fault. I mean, unless someone's lazy and just wants to sleep all the time and be on TikTok all the time, that is not most business owners. Most business owners, their heart is in the right place, but we have not been given a system to handle all the hats we wear CEO, cfo, cro, cmo, coo Like it's too much. It's just too much, and so we try to take the world's operating systems, the corporate America operating systems, put our business inside of it, and then we just beat the crap out of ourselves that we're a failure, we can't finish things, we never finish our projects, and it's just simply not true. We just need a better way.

Alyssa:

Yeah, that makes so much sense. I love what you talked about when we talked about risk, like we're risk tolerant, we're visionaries. You know, we have you know, and I it's like you were speaking to my, to me, because I have been there where I've had I've bought one course I told myself I am going to implement, but then I worked with a new client and then my brain switched to the client and then I didn't get back to the course that I was supposed to do and then I ended up feeling bad that I couldn't get to it because all of the other things are happening in my business and the thing is the problem with also with the lack of follow-through. I like what you said. The heart is in the right place, but because we're a solopreneur, we might not even have the team to help us get to the goals that we're trying to achieve either. You're wearing all the hats and so, and also I think there are a little bit of blinders, in a sense, where we are kind of narrow minded. Only we have to kind of get outside of our head sometimes and that can kind of create some like well, this is the way that I do it, and like these you don't have any kind of third party eyes looking inside your business like a team who can keep you accountable. You're really the person keeping yourself accountable. And so I liked what you mentioned about the rhythm and ritual system.

Alyssa:

Now, kind of going back to this whole thing about batching your days, then your tasks Now I am very much against the time diaries thing. I don't work that way either. I feel like that doesn't help me at all. I have to. You know, we talked about this. There's a lot of talk in the industry about time blocking, which doesn't always work out for me. I'm sure maybe for other business owners it is helpful. But you talk about batching your days. So what does that framework look like when you're batching days instead of tasks? That's an interesting concept that I've never heard about before, and how does that?

Kelly:

work. So this is my system, that I was so embarrassed to show people. So this is my system that I was so embarrassed to show people, and I'll walk you through it. I don't gatekeep this part of the system. I want to help small business owners excel and flourish, and I believe that business owners who burn out are missing one of three key elements, and so I teach, work hard, play hard, rest hard, and when someone burns out, they're missing one of those three, and it's usually the latter of those, and so I believe hard work is important. I believe we feel good about ourselves when we put in a good, hard day's work.

Kelly:

I am a productivity efficiency ninja, but I hate I loathe the phrase work smart, not hard. No, if you're running a business, you got to work smart and you have to work hard. It is hard work and it's work that sometimes we don't want to do. So we want to work hard, which is my Monday through Friday system, but I want my entrepreneurs to work hard but play hard and rest hard. Work hard but play hard and rest hard. So Saturday is devoted to all the things we love our hobbies, our spouses, our health, our children, hanging out with friends, getting together with our parents and then Sunday, and it doesn't have to be these exact days. My system is very flexible. But Sunday, sabbath rest. So whether you're somebody of faith or not like I'm not Jewish, but when I went to school, I took a class all about Sabbath. It's like this ancient practice that a lot of cultures actually have practiced for thousands of years, and then we got rid of it, like in the 1950s. Does anyone else think that's bizarre? It's very. You know, incidentally, that's when, all of a sudden, people started struggling with overwork, overwhelm, burnout, all of these things that had not happened before. So I believe our bodies are designed to rest one day of the week and as a woman, this is very hard for us. But I don't work. I also don't do chores and I don't cook.

Kelly:

Sunday went from being my most hated day of the whole week because it was like Sunday scaries. And you know, you're even just like. You know, I want to be productive, I want to do food prep, I want to wash all my fruits and vegetables. I want to design my week. You're taking part of your weekend away from yourself by trying to get ahead for the week when you fully rest. You will hit the ground running so hard on Monday you will feel like someone injected you with a drug. You will have so much energy. So my system is Saturday. I just call it savor. I want them just sucking the marrow out of life, doing fun things, relaxing things, whatever fills their cup. Sunday, sabbath.

Kelly:

So Monday is admin day and I'll just say the days quickly and then I'll kind of go back through and just give a couple sentences. I just bullet points for each. Monday is admin day. Tuesday is content creation day or meeting day. If you have a podcast, it could be your podcast recording day. Tuesday is kind of like your day where you're whatever your business requires. So I'm a business coach, so Tuesday is a meeting day for me. So content creation day or meeting day. Wednesday is growth day, sales and marketing day, thursday is deep work day and Friday is our CEO day, and I'll just quickly go through them.

Kelly:

So Monday admin day. This is like if you had an administrative assistant or virtual assistant. This is your day to tackle the to-do list, all those miscellaneous tasks that are just everywhere in my system. You don't work on the weekends and when you actually follow the ritual you will find you don't need to anymore. So on Monday, when I sit down right where I'm sitting right now, there's quite a few emails and DMs because I did not work on the weekend. So that looks like answering DMs, answering emails, following up on agreements or proposals. That type of work is admin type of work Tuesday, content creation day or meeting day.

Kelly:

As a business coach, I stack my meetings. Nothing interrupts your schedule like letting people grab time whenever they want it. I thought this might potentially cost me business by telling potential coaching clients I only coach on Tuesdays. It didn't. My business exploded. That gives me the rest of the week to really focus on other tasks in my business. And so if you don't have meetings but you have a podcast, maybe that's your podcast day. If you create tons of social media content, maybe that's your content creation day. So that day can be a little bit of a flex day.

Kelly:

The way I teach business growth is an algorithm proof business, so I don't over optimize for social media. It's good to have, but it's not necessary to have in order to grow a successful business. Case in point I have done this. I've taught many people to do this. Building a six and multi six figure business with under a thousand followers is totally possible. You got to stop listening to all the social media experts who want you to believe you need a hundred thousand followers to be successful, because you don't All right, wednesday is growth day sales and marketing.

Kelly:

Most it's something, or it's around. 80% of businesses fail because of a lack of money, and so one day of the week, one day out of the five, because we were not working seven days a week. In Kelly's system, it's 20% of your work. Week. One in five is 20%. You're spending that day on nothing but filling up your sales pipeline. It is sales, it is marketing. What I have found with most solopreneurs they have no idea what to do that day besides post on social media, which is a different conversation for different podcasts. But it breaks my heart. We have fed people this lie that the only way to grow your business is being a content creation machine that just spits out content and it's burning so many people out. So I'm very passionate. My name, kelly, means warrior woman, which is where the business name Walk Like Warriors came from. People are probably like she's yelling at me. I'm not. I'm not trying to yell you, I just have so much passion. I want to help you and I want to help you run a smarter business. So we put those efforts on one day and we really make sure that we're filling up that bathtub. I always talk about sales and marketing is like a bathtub with the drain open You're. If you are not constantly filling that bathtub with new water, your business will dry up. So we devote a whole day to that Thursday.

Kelly:

Cal Newport's book Deep Work was one of my favorite books I've ever read. It was transformative, it was life-changing for me, probably like so many of your listeners and as a director of operations. One thing I heard again and again I wanna stop working in my business and start working on my business. My business isn't moving forward. It feels stuck. I'm running my business from a to-do list. So deep work day is picking one project per week, two to four hours, notifications off phone in a different room, head down If you need to go to the library, if you need to go to Starbucks, wherever you need to do, to get quiet and still and work on one thing. That is probably the linchpin in the whole system. It teaches people to stop ping-ponging, to stop running your business from a notebook and post-it notes and to get really strategic If you will just do that alone, your business will change.

Kelly:

Friday is my favorite day of the whole week. It's our CEO day. So this is high strategy. It's updating our KPI dashboard key performance indicator. This was really shocking to me when I went from working in medium-sized businesses to solopreneurs. They were not tracking any of their numbers. Their tracking numbers was well. I know I have 3,000 Instagram followers as of today, or I know my business is healthy or not by how much I have in Venmo, my bank. They look at these numbers in such a scattered way so I literally spend an hour in that KPI dashboard every week.

Kelly:

And then I have what I call stare at the wall time. I don't look at my phone. Our brains are becoming so resistant to deeper levels of thought. Our first thought is to go to chat GPT to give us our business strategy, and it will never match the human brain. I will never buy into that. That can do better strategy than Kelly can do with Walk Like Warriors or Alyssa can do with her business. So I have some stare at the wall time. I say pay my team. I have contractors, people who work on my website, my VA. But it's a time where I do a lot of thinking about the business and then I map my 30, 60 and 90 day strategy.

Kelly:

Saturday I am it's like a horse, you know worn out and put away sweaty. On Saturday I'm tired, I'm ready to rest. My husband and I go out, we do fun things. We've got four kids. So our Saturday is just. It's just connecting For me, it's connecting with people, it's connecting with him. We'll usually do a two or three hour coffee date out on the back patio. We'll run errands, we clean the house that day, work on the yard that day. Sunday we go to church, we serve at our church and when I get home I put on my big ugly sweatpants, I grab a book, I pour myself a glass of wine. I do nothing. And when I am telling you I do nothing, I mean I do nothing. And when Monday rolls back around, because of this rhythm and ritual, I feel so good my cup is completely overflowing.

Kelly:

Now the reason that people work with me is they don't always know the tasks to do around those theme days and obviously if someone's a service based business provider, like a social media manager, I'm not telling her oh, your whole Friday is CEO strategy day. No, you could do that in 30 to 60 minutes. That's my system works because you're focusing on an ordered list like literally like a checklist each of the days. It's enough structure for people who are neurodivergent to accept it. But it's novel because we're not doing. I hate the systems where, monday at nine do this. Monday at nine, oh, three do this. No, my brain is like, uh, you cannot make me do that every day. So we're doing this at, at, at weekly intervals, we're doing these things. So I also do, like my tax prep on Friday and things like that. Um, but it's, it's enough of a structure that I have perfect follow through in my business, um, but enough freedom that I don't feel like I need to buck the system. Does that make sense?

Alyssa:

That makes perfect sense and it's really helpful to think about it. You know the work hard, play hard, rest hard and then having that schedule. It is extremely interesting to think about all this and how it works with your lifestyle and not focusing on the time it takes you, like I, I, I did um. There was a guy that was on my podcast a long time ago, um, and he was mentioning something about um measuring how long it takes you to do a task. So like there's like time trackers online and while that's great it, it almost kind of goes against this whole thing because then it then it makes you feel bad if you can't get the task done within the allotted time that you set for yourself and it just becomes this big thing that you really don't need. And so I like that you have like a very set schedule to give someone structure, because, as you mentioned, this whole thing is the lack of follow through and that the structure can give you back that time and to really see your business grow. And so my question for you is that what would be?

Alyssa:

So somebody who is looking at this schedule does it change Like, does it? Do you modify the schedule as you continue to grow your business, or is this something that is like set in stone and you just change? You just maybe modify it a little bit here, but there's not many changes to it. So how does that work? So if somebody wanted to implement the schedule tomorrow, for example, what could, what could they do, what, what kind of? Would they go right into the schedule right away and then modify how it works in three months? So like, walk me through that, yeah sure.

Kelly:

So I'm sure that the gentleman you had on your program was incredibly helpful. One of the things in my group program that I talk about, though, is waffle brains and spaghetti brains and I didn't invite it invented a psychologist did. But men have waffle brains. Women have spaghetti brains, so men's brains are like waffles compartmentalized, so when a man is, for example, working on his business taxes which maybe he was talking about and like set this little timer and it tracks your time right, he's working on that. Alyssa, when you're doing that and you're working on taxes for your business, the dog is barking. You hop up to let the dog out. Oh my gosh, my coffee was reheating and I forgot that. I'm going to go. Oh, you know what I need to get creamer. I'm going to open the target app and put creamer. That's why those systems typically don't work for people like us. So I'm not criticizing him, and he's bringing something beautiful into the world for people who have waffle brains. For those of us who have spaghetti brains, that doesn't work, and I will not adopt any time or productivity or efficiency system. That makes me panicky, that makes my heartbeat faster, that makes my hands start to feel like sweaty, because it's stressing me out. I need breathing space and so, to answer your question, it's flexible enough to shift things around, but we don't want to be changing it constantly.

Kelly:

Now for the women, for your listeners who are women. This is another reason why most of the time management systems in the world do not work for us, because we have seasons to our year, and I do not mean spring, summer, fall and winter. I mean back to school, I mean holidays. I mean holidays, I mean New Year's back to school, 2.0. I mean May. We all know like the heck on earth that May is. If you've got kids in school, then we have summer. We have like nine seasons to our year and so there's been a lot of studies done on this about how people in corporate America can get a time system right, and it essentially doesn't change that much.

Kelly:

But for women, especially who have their own business, I talk to my coaching clients about we need to have a system where we're revisiting it when our season change. And they understand I never mean spring, summer, fall and winter. I mean, if you think about for a woman from, let's say, july 30th, we're in summer, august, we're going to be back to school September. All the kids are sick because they went back to school. Then October it's a little bit of breathing room. Usually October is a pretty high producing month for women, and then we're headed into holidays, which is we're the ones who make the magic happen.

Kelly:

So I revisit that my time mastery dashboard when my season is changing. So I know something's not right when it's starting to feel like it's not serving me, but I don't allow myself to change it all the time or skip a bunch of days, because I have a tendency to want novelty and to pursue novelty all the time. Anyone who is neurodivergent will understand that. So it's got enough flexibility built in for seasonality, but also for focusing on what our business needs. So last year 2024, my first year with this business. So keep in mind it's not like I'd never had a business before I was a fractional director of operations, so I was working in a different capacity still in the business world operations. So I was working in a different capacity still in the business world In 2024, my goal was to guest on I think it was 12 podcasts at first, but I was booking so many that I wanted to guest on 20.

Kelly:

So my Time Mastery dashboard I added in an element of being on all these podcasts, reaching out, following up, scheduling, right. So sometimes it's just what is your business need and that's getting folded in, but in general it's not changing in significant ways, because I believe every business owner should take the three minutes every week to stay on top of their business taxes so that they're not spending 60 hours yelling at their whole family in March because they can't find any other receipts and they're stressed to the max and they're upset with themselves blaming themselves. I'm bad at this. So there are some things that, like I said, not everyone's going to know the tasks to put in those days. Obviously that's inside my program, but by and large I should have just given enough of a framework. So they're like, oh, I didn't think about this before, that potentially could work for me.

Kelly:

But then there's some things where we can't allow so much flexibility. Like I'm really adamant that all business owners they need to be spending a whole day on sales and marketing efforts, aside from social media content, cause I don't count that towards sale. You got to learn how to build a business without that. But that's a really good question and I love that question and so we're always, if you are a woman looking at. Has my season changed? Do I have college kids coming home or do I have kids going to daycare, like we have to let that inform the way we're structuring our week. But aside from that, making sure that there are certain fundamental pieces that come from running a healthy business, making sure that those are built into the week.

Alyssa:

Love that. That's such a great perspective and I love what you said about and you know what season am I in? Because it is true, there are there's that back to school, there's the Christmas, there's everything, and, and if you are the stay at home parent or by default parent, then you're managing the household obligations with your business, and so, and I do like that, you know, every person can put their own unique tasks within those. Like you have your structured week, but you decide when you do sales and marketing versus admin, you know, and it doesn't have to be Monday, has to be admin, versus Wednesday, has to be sales and marketing, and so I do like that. There is that bit of flexibility there and I do agree, like the sales and marketing you should, you know, be filling up that bathtub, um, you know, for me, you know, I don't agree with the gurus online who say, like social media is like the only way to grow your business, because, you know, for myself, actually discovered um only way to grow your business, because, you know, for myself, actually discovered a way to grow my business through actually cold leads, um, where you know I was, I'm actually just, like you know, contacting and connecting and networking and and having those conversations with my ideal client, and so, um, I feel like that there's multiple ways that we can grow our business, and it's not just about posting on social media.

Alyssa:

There's a whole other lead generation beyond that. Now let's zoom out for a second here. I'm curious if everything that you've built to help people disappear tomorrow, so all of your social media, your program, everything just disappeared and you had the next 60 seconds to share something with business owners that would help them make some kind of small shift or give them something to think about what is the most useful thought you'd want to leave them with.

Kelly:

It would be that your business will never outgrow the systems you put in place. Business will never outgrow the systems you put in place. So mastering your time and your rhythms first, you will not ever outgrow. That is making sure that you don't just accept.

Kelly:

I wear so many hats, this is just how it is. It's going to feel out of control. I'm not going to have the time in my personal life that I want it's systems, the systems you put in place. Freedom comes from those systems. And, in addition to that, the frosting on top of that cake is you have to know the right things to do at the right times, and that's why I really don't want business owners operating from to-do lists and post-it notes, because what happens is you get five tasks done, but you added nine more. So you feel like you're climbing up this mountain with concrete in your backpack and you're gaining three steps but falling backward four steps, and so you need to be able to figure out, or have someone help you figure out what do you need to be doing strategically with your time so that you're making progress, you're gaining ground instead of losing ground.

Alyssa:

I love that. That's such a powerful note to end on, and I like that. You said you know the systems will give you the freedom, but if you don't have the system or you need help with that system, that's where you come in, and so I know a lot of our listeners are gonna wanna keep learning from you and maybe even work with you after hearing this episode, and so where's the best place for them to find you online, and can you talk more about that, about your program?

Kelly:

Walk Like Warriors on Instagram. I love Kate Spade, the designer, kate Spade. So if you find the bright yellow page with all the color, you're in the right place. I coach for free Monday through Friday and Instagram stories and incidentally, I coach on this system that Monday is admin day. This is what we're working on. So if that piques someone's interest and they're like you know what, my brain kind of clicked with that. I think I might kind of like that. Even if you cannot even fathom not working nights and weekends, I'd say hang with me there.

Kelly:

I've always talking about different resources and things that I can give to people. My group program is called the success squad. It runs three times a year. It's an eight week program. It's not just time, but the first two weeks are on my actual time mastery system, where I actually give you the breakdown of what to do Monday, the breakdown of what to do Tuesday, like literally customized for your business. But that's the foundation because once that's right, then we can pour gasoline on that tiny little flame and we can really expand your sales and marketing efforts.

Kelly:

But I can't give people a sales pipeline that's maxed out to the brim if their time isn't right, because what business owners have a tendency to do is I'll sleep later, I'll go to this event later, I'll take my kids out to dinner later. I want our time to be right. I want us living in that rhythm and ritual of work hard, play hard, rest hard first, and then we add in the sales, the marketing, the workflow, the streamlining our system. So it's an eight week program. It's so much fun. I keep it really teeny tiny so I know everybody's name and business and it's just a blast. I run it January, spring and fall. It's my favorite thing I've ever had the privilege of doing.

Alyssa:

Amazing. Thank you so much, kelly, for coming on to the show today. That was I'm going to. You know, success squad sounds amazing and it's eight weeks and it doesn't seem like that eight weeks is not overwhelming, like that is a doable program, um, and something that I think you should definitely check out for um, check out and connect with kelly on. So thanks so much, kelly, and for sharing so many practical advice and so many gems. Uh, I wrote so much down.

Kelly:

Thank you for having me.

Alyssa:

It's been such a great conversation as well, I appreciate it.

Alyssa:

It's been a lot of fun, yeah, and so, and for everyone listening, thank you so much for tuning in. All of the links for Kelly will be in the show notes of this episode, so make sure to check her out and connect with her and contact her. If you found this, that this is what you want to do and you want to join the success squad, she can give you some more information on the program. Um, and for everybody else who is listening also, if you love this episode and I want to hear from you, I want you to send me a message on Instagram. Yes, labca, that's my Instagram handle. I'd really love to hear from you and I want you to tell me what stood out to you today and what was something that resonated and that you think that was just so you, because there were so many points of this conversation where I was like, wow, you're really talking to me, and so, if that was, you send me a message on Instagram. I would love to hear from you and just let me know the one piece of advice that really stuck with you today. Thanks so much for listening and I'll see you next time on another brilliant idea.

Alyssa:

Thanks for tuning into this episode of Brilliant Ideas. If you love the show. Be sure to leave a review and follow me on Instagram for even more insider tips and inspiration. Ready to bring your next big, brilliant idea to life? Visit AlyssaVelsercom for resources, guidance and everything you need to start creating something amazing.