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Brilliant Ideas
If you’ve ever caught yourself thinking, “What if this idea could work?”—you’re in the right place.
This is the podcast where I chat with solopreneurs who’ve taken their ideas from “hmm, what if?” to “wow, look at this!”—and turned them into digital products people trust, understand, and feel excited to buy.
I’m your host, Alyssa Bellisario, Founder of Yes Lab, where I help service-based business owners create offers that feel clear and credible. I find the hidden gaps that are costing you clients—like unclear messaging, trust leaks, buyer psychology blind spots, and design issues, so your offers connect.
Tune in for practical insights on offer clarity, digital products, messaging, and smart strategies to grow without the overwhelm.
Whether you’re starting fresh or ready to rebuild an offer that isn’t working, you’ll find clear steps here to move forward with confidence.
Brilliant Ideas
#9: Ethical Consent-Based Selling Strategies with Jan Ditchfield
Meet Jan Ditchfield, who has over 25 years of experience in sales, marketing, and business growth—and a background in the nonprofit world where she raised more than $25 million. In this episode, she pulls back the curtain on her Profit Formula, a program designed to help women entrepreneurs consistently reach 10k months. But it’s not just about the numbers. Jan believes in consent-based selling, cultivating genuine trust, and designing customer-centric programs that align with personal values for both impact and financial success. Let’s dive into how you can master one niche, serve your audience ethically, and build a sustainable business that feels good every step of the way.
In this episode, we discuss:
- How to use consent-based selling as a foundation for building trust with your audience
- The importance of mastering one niche and designing customer-centric programs
- Why aligning your business strategies with personal values can boost both impact and income
- Jan’s Profit Formula for achieving consistent 10k months—and the mindset shifts needed to make it happen
Links mentioned in this episode:
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