Brilliant Ideas

#8: People Don't Buy Products, They Buy Results: How to Position Your Digital Product for Maximum Sales

Alyssa Bellisario Season 1 Episode 8

Some digital products fly off virtual shelves while others gather dust. In this episode of Brilliant Ideas, we’re tackling the two biggest keys to creating a product that sells: knowing exactly who you’re speaking to and delivering outcomes they can’t resist.

I’ll share a simple but powerful strategy to define your ideal customer—down to their pain points, goals, and decision-making process. Plus, we’ll explore why people buy results, not products, and how to position your digital offer as the bridge between their struggles and their dream outcomes.

If you’ve ever felt stuck on how to create something that resonates and converts, this episode is packed with actionable insights to get you there. Tune in, take notes, and prepare to develop digital products that sell themselves!

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