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Brilliant Ideas
If you've ever caught yourself thinking, “What if this idea could actually work?”. You're in the right place. This is the podcast where I chat with solopreneurs who’ve taken their ideas from “hmm, what if?” to “wow, look at this!”—and turned them into successful courses, memberships, and eBooks.
I'm your host, Alyssa Bellisario—a Professor turned Digital Product Strategist. I help you break down your brilliant ideas into profitable courses, memberships, and eBooks, while teaching you how to build automation funnels that can scale your business to consistent $20K months with a lot less stress. Tune in, get inspired, and see why hundreds of solopreneurs trust me for expert guidance on everything from digital products, AI, curriculum designing, list building, selling strategies, sales funnels, automations, and launch tactics that drive results.
Whether you're at the beginning stages of creating your course, membership, or eBook, or are looking to take your business to the next level, each episode is designed to help you take immediate action and guide you toward your next step.
Brilliant Ideas
#8: People Don't Buy Products, They Buy Results: How to Position Your Digital Product for Maximum Sales
Some digital products fly off virtual shelves while others gather dust. In this episode of Brilliant Ideas, we’re tackling the two biggest keys to creating a product that sells: knowing exactly who you’re speaking to and delivering outcomes they can’t resist.
I’ll share a simple but powerful strategy to define your ideal customer—down to their pain points, goals, and decision-making process. Plus, we’ll explore why people buy results, not products, and how to position your digital offer as the bridge between their struggles and their dream outcomes.
If you’ve ever felt stuck on how to create something that resonates and converts, this episode is packed with actionable insights to get you there. Tune in, take notes, and prepare to develop digital products that sell themselves!
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