Brilliant Ideas
If you’ve ever caught yourself thinking, “What if this idea could work?”—you’re in the right place.
This is the podcast where I chat with solopreneurs who’ve taken their ideas from “hmm, what if?” to “wow, look at this!”—and turned them into digital products people trust, understand, and feel excited to buy.
I’m your host, Alyssa Bellisario, Founder of Yes Lab, where I help service-based business owners create offers that feel clear and credible. I find the hidden gaps that are costing you clients—like unclear messaging, trust leaks, buyer psychology blind spots, and design issues, so your offers connect.
Tune in for practical insights on offer clarity, digital products, messaging, and smart strategies to grow without the overwhelm.
Whether you’re starting fresh or ready to rebuild an offer that isn’t working, you’ll find clear steps here to move forward with confidence.
Brilliant Ideas
#2: Voice on the Rocks: How Steph Laffy Helps Brands Speak Their Truth
What if your brand could connect with your audience in a way that feels so real, it’s like you’re speaking directly to them? That’s the magic of finding your true brand voice—and it’s exactly what we’re exploring on this week’s episode of Brilliant Ideas.
Join me as I chat with Steph Laffy, a creative copywriter and brand voice strategist who’s helping businesses transform their messaging into something truly authentic and unforgettable. Her unique Voice on the Rocks sessions uncover the heart of a brand, making it easier than ever to craft content that stands out and speaks your truth.
In this episode, Steph shares:
- How to uncover and refine your brand voice using linguistic analysis.
- Why authenticity and emotional connection are the secret ingredients to effective messaging.
- Practical steps to document audience feedback and embrace your natural communication style.
Find Steph on Instagram
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